The more live videos you do, the more your page reaches. If someone is on your page and they comment on your live video, their friends see it. When their friends see it and they go to your page, their friends see it.
Interesting facts regarding Facebook Live Video:
- Did you know that Facebook Live Video content gets more reach in the newsfeed than any other type of content?
- Did you know that once your live video is over, it is saved as a permanent post? This allows you to be able to see the comments after the live video ends and also allows people to watch the video at a later time and still be able to comment.
1. INTRODUCE THE TOPIC OF YOUR VIDEO AND YOURSELF SEVERAL TIMES
Of course, you will introduce yourself and the topic of your video when the video starts, right? Not everyone logs on to watch your live video at the same time. What if someone jumps on to watch at the 2-minute mark? You will want to introduce yourself and the topic again at least 3 or 4 times in the beginning. I would recommend saying something like “If you are just tuning in, we are . . . ” and then do the intro again. I would even recommend doing it again as far as halfway through the video. If people log on and can’t figure out who you are and what you are doing, they will log off as fast as they logged on.
2. MAKE YOUR VIDEO LONGER THAN 5 MINUTES
Remember that your intro should be at least 2-3 minutes. As people start logging on and engaging with you, your organic reach will go up. Ask them questions and answer their questions. The first few minutes of the video are crucial, as this is when your organic reach is at its best.
3. USE A SENSE OF URGENCY AND SHARE YOUR PERSONAL STORIES
Do you sell DotDotSmile dresses? Let your viewers know that you only receive a certain number of prints in certain styles and sizes for each order and cannot guarantee that you will ever have the same item again. Let the customer know that if they love it, they’d better snatch it up! If you have had a situation like this, share your personal stories from previous customers such as, “I had a customer who wanted the X print in size X. She didn’t purchase during my live and someone else purchased it. She was so sad when she had to go on a hunt for the dress and told me she wishes she would’ve snagged the dress during my live because she still hasn’t found the one she was looking for.” Obviously, if you’ve never had this happen before, don’t tell the story. Only share stories that you’ve encountered. Be open and honest with your customers.
4. DON’T FREAK OUT IF YOU HAPPEN TO MESS UP
Live videos are spontaneous. No one can ever know what will happen during the video, so if something happens that causes you to mess up, laugh it off and move on. I’ve even seen instances where goofs during a live caused more interaction and ended with a positive outcome for the person doing the live.
5. ASK FOR ENGAGEMENT
Ask for engagement from viewers, especially within the first few minutes of the video. As stated at the beginning of this article, the more people who like, comment and share the video, the more people it will reach. This holds true even after the video has ended and the video becomes a permanent post.
6. FIND SOMEONE TO HELP
One of the best things you can do during a live video is to interact in real-time with those who are watching. Have someone help you by reading the comment section while you are presenting during the video. Sometimes live videos can be so fast-paced that you might miss some interaction. Having someone help out by reading the comments to you will make it less likely for you to miss questions during the live presentation.
7. LET EVERYONE KNOW WHEN YOU WILL BE GOING LIVE
Your organic reach will reach more people if you let everyone know when you will be going live. Announce the time for the live several times leading up to the live video. Make sure to announce it on ALL of your social media channels. Leave a link to direct them to the place where you will be holding your live video, whether it be your group or your Facebook page. Encourage people to share as soon log on in order for your video to reach more people.
Have you been doing Facebook Live Videos? Are you using the tips mentioned in this article? Let me know how Facebook Live videos have helped your business in the comments below!