If you’ve been in the direct sales world for very long, chances are you’ve learned some mighty valuable lessons along the way. I’m here to share with you a few DO’s and DON’Ts relating to direct sales.
Do . . .
Use Social Media to Your Advantage
This one is a given! With an array of platforms available to you such as Instagram, Pinterest, Facebook, Twitter, etc . . . social media is the perfect place to advertise your business and use it to your advantage. Try to keep your business posts limited to these platforms and do not spam your personal social media accounts.
Share Your Reason Why
Periodically share the reason why you chose your business with your customers. There are always fresh eyes on your content and you want to make sure that you are honest and transparent with your customers (and future customers) as to why you are running your business.
Create a Business Plan and Stick to It
Be smart with your investment. Before you dive into your direct sales business, sit down and make a business plan. Will you continue to use your profits to purchase more inventory for the first 6 months? What supplies will you need (and which ones do you just WANT but don’t need)? Will you focus solely on sales or on building a team or both? Ask yourself these questions and more and write down your 6 month, 1 year and 5 year business plan. Chances are you will be more successful if you are serious about your business and its direction.
Don’t . . .
Lure Someone into a Meeting
Have you ever been invited out to lunch with a friend, only to be bombarded with, “Hey, there’s this new product I think you might like.” Not cool! There’s nothing worse than being invited to lunch with the pretense of having the opportunity to catch up with an old friend and then it turns into a sales meeting. I’ve had it happen before and it was a total turn off. I never purchased the product and that ‘meeting’ has always been in the back of my mind and the top of my list on ‘what not to do’.
Lose a Friendship
Do not lose a friendship over a sale. Some people become so focused on their business and dollar signs that they forget about their personal relationships and only see people as another way to make money and will do so at whatever cost, even it means losing a friend. Is that really worth it? I don’t think so.
Fly By the Seat of Your Pants
Being unorganized in the direct sales world is a setup for failure. What happens if you don’t keep track of products that have been sold and oversell the product. It’s a mad dash to try to track down another one. What happens when tax season hits and you are not prepared. A mess waiting to happen! Track everything..you will thank yourself in the end!
What advice do you have to offer someone who is just starting out in direct sales? Comment below!